With multiple locations across the US, Global Process Automation (GPA) is an industrial automation business. Located on Louisiana Tech's Campus, GPA's Ruston location struggled with brand recognition from the engineering students they aimed to hire, as well as wanting to stand out from competitors. They wanted a new brand identity that matched their eccentric workplace culture while still maintaining professionalism and some of their established standards (a globe icon in their logo, their lowercase name, and green color palette).
